Home » Podcast » Dr Tullio Rossi, founder of Animate Your Science where art and graphics meets science

Dr Tullio Rossi, founder of Animate Your Science where art and graphics meets science



In this week’s episode, Josh is talking to Tullio Rossi who was a Winner in the 2020 South Australian Community Achievement Awards.

Dr Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As Founder of the science communication agency “Animate Your Science”, he helps researchers tell their story to the world. His engaging video animations and eye-catching graphics make science understandable for everyone, reaching millions of people around the world, thereby creating a real-life impact.

I am Dr Tullio Rossi, the director at Animate Your Science. My team and I empower researchers and institution to change the world by communicating in an effective and accessible way. Our clients span from Cornell University in New York to The Australian Government. In every case, we’ve helped them unleash their impact through the power of video and graphics.

Animate Your Science of Adelaide is empowering scientists and the research community. Founded by Tullio Rossi, Animate Your Science (AYS) produces video animations and graphics that make research stand out and obtain visibility. The innovative tools enable researchers to reach audiences outside of their specific field and on a global scale, creating life-changing impact and visibility, a healthy dose of fun and understandable science. AYS tripled their sales in their third year and hired two full-time employees and a team of over 20 contractors. They have attracted $50,000 in angel investment and $23,000 in awards. AYS holds workshops on how researchers can improve their communication skills


In this episode:

  • We hear how Tullio, a self-taught graphic designer created a very successful and much awarded, animated video of his PHD research to make his research accessible to everyone
  • We learnt about “bioluminescence” and Tullio says he is “half fish/half human”!!
  • Tullio has two distinct types of people working at Animate Your Science, working side-by-side, Academics and Researchers and Artists


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[00:00:04] Josh

Welcome to the inspirational australian’s podcast  where we chat to people making  a difference in their communities and in the lives of others. And here’s your host  for today,  Josh. 

[00:00:21] Josh

Thank you Annette, and for this week’s dose of inspiration, I’m joined by Dr.  Tullio Rossie, who

[00:00:27] Josh

not only has an incredibly cool name  but an incredibly cool accent

[00:00:30] Josh

and very excited to speak

[00:00:33] Josh

with Tullio

[00:00:34] Josh

for  a couple of reasons.

[00:00:36] Josh

Tullio is currently in Europe

[00:00:38] Josh

and us

[00:00:40] Josh

in  Melbourne and New South Wales  we can just dream of

[00:00:43] Josh

being in different places at the moment.  And also there’s  a really cool connection between Tullio and the young achiever Awards that we also  run here.

[00:00:51] Josh

Awards, Australia  which will get to later on. But before I quickly throw the Tullio  I just want to let everyone know that

[00:00:59] Josh

the young achiever Awards are currently open  now across

[00:01:01] Josh

the country

[00:01:02] Josh

in all states of Australia.

[00:01:04] Josh

So if you do know  a young person who’s doing something pretty Great  then I’d encourage you to visit

[00:01:09] Josh

young achiever Awards dot com.

[00:01:11] Josh

And you can take two  minutes only of your time to refer someone. And it could be  a really cool thing to do for a young person.

[00:01:19] Josh

All right, to today’s interview,  like I said, it’s Dr. Tullio Rossi  who is an award winning science communicator. Marine biologist,  and graphic designer. As founder of the science communication agency animate your  science, he helps researchers tell their story to the world.

[00:01:35] Josh

He’s engaging, video  animations and eye catching graphics

[00:01:38] Josh

make science understandable for everyone.

[00:01:41] Josh

Reaching millions of people around the World, thereby

[00:01:43] Josh

creating  a real life impact and Tullio it’s evening for me. Good morning to you.

[00:01:49] Tullio

Good  evening everyone. It’s Great to be here.

[00:01:52] Josh

Tullio  thanks for taking some time to

[00:01:55] Josh

delve into it too too much. But  the last time we  spoke was very, very early in the morning. And

[00:02:02] Josh

if I didn’t know better  I would have thought that

[00:02:04] Josh

you were quite old

[00:02:08] Josh

Because he had a bit of  a croaky voice. I think it was just because you just woken up. So I’m glad that we  could make a

[00:02:13] Josh

good time to chat.

[00:02:15] Tullio

Yes, and I’m not  a morning person and I need my espresso because I’m Italian originally and

[00:02:21] Tullio

there’s  this pressure then

[00:02:23] Tullio

half an hour for this pressure to kick in and then I can talk.

[00:02:27] Josh

Fair enough. Everyone has their own morning routines.

[00:02:31] Josh

I’ve never understood morning  people, I’ve got to be honest. It takes me a long time.

[00:02:36] Tullio

me neither. But

[00:02:37] Tullio

I came to learn that there’s an  evolutionary explanation why we  have morning people and

[00:02:44] Tullio

not morning people.  And that’s because if we live in  a tribe,

[00:02:48] Tullio

you don’t want the whole tried to sleep at the same time. If there is  a danger outside, like a beast lurking in the shadows,

[00:02:54] Tullio

you want some people to wake up earlier than others. So there’s always somebodyawake.

[00:02:59] Tullio

So with things I learned, I was like, this makes  a lot of sense.

[00:03:02] Tullio

So people like me serve  a purpose.

[00:03:06] Josh

I love that I’m going to recite that now actually because I haven’t  heard that before. It’s cool.

[00:03:10] Tullio

Yeah, there’s always an explanation.

[00:03:14] Josh

So Tullio,  when we came across you,  because you were nominated in two thousand twenty four in South Australia and the  community achievement Awards in the minister for skills and innovation,  small business award.  And for those who don’t know the minister for skills  innovation in Adelaide, his name is David Pisoni,  the honourable David Pisoni,  member of parliament.

[00:03:36] Josh

And it’s a really cool story that truly,  I’m not sure if you know this, but he himself was  a nominee in the young achiever Awards in the 1980s.

[00:03:45] Josh

And he  became  a winner and

[00:03:47] Josh

he was an apprentice.

[00:03:49] Josh

And then all these Years later  he’s now in government

[00:03:51] Josh

and he  became  a sponsor of our sponsor partner of our young achiever,  in South Australia

[00:03:58] Josh

and love that program so much I’m willing to

[00:04:01] Josh

give back to other  young apprentices when he realised that we had the community achievement award,  we thought, well, let’s make

[00:04:07] Josh

everyone have an award that they can  be part of  especially special not just young people. So the community even was open to all  ages and that was really cool.

[00:04:15] Josh

And that was the category

[00:04:17] Josh

you won last year.

[00:04:19] Tullio

That’s  right. To didn’t big story really?

[00:04:21] Josh

Yeah. Now,

[00:04:23] Josh

speaking of cool back stories, I think that animate your science  your business  has a really cool back story. So rather than me trying to tell it,  I’d love to throw to you and, and find out

[00:04:33] Josh

what it is. How it started.

[00:04:36] Josh

Yeah  and give us a bit of that story behind, animate your science.

[00:04:40] Tullio

Of course, well,  we need to go

[00:04:42] Tullio

a while back to the time when I was about to finish high School.  That’s when I  first got into graphic design. Thanks to my art teacher who gave me  a copy of Photoshop Adobe Photoshop. Oh,  really. And I started playing with it mostly for fun. I like to do photo  manipulation and things like that for fun. Then what happened is that one of my  best friends, organized events.

[00:05:05] Tullio

And so

[00:05:06] Tullio

back then, you know,  before Facebook events were a thing, you know, the flyer was  a really important thing to promote an event.

[00:05:12] Tullio

So why don’t we try to make a flyer

[00:05:14] Tullio

You know how to use software. Let’s do it. I said, yeah,  awesome. Let’s do it.

[00:05:18] Tullio

And so I made a play and then a

[00:05:19] Tullio

second one,  third one.

[00:05:21] Tullio

And then I met the guy who was printing those fires and he said, hey,  look, you’re pretty decent. Do you want some really poorly paid work?Sure.

[00:05:30] Josh

I was appealing till

[00:05:31] Tullio

I was 18 at the time and you know,

[00:05:34] Tullio

well there was also getting was the free entry in the clubs

[00:05:37] Tullio

and free drinks,  which were an 18 year old is better

[00:05:39] Tullio

than money.

[00:05:40] Tullio

So it was  a Great deal for me back then. I wouldn’t do it now

[00:05:43] Tullio

but back then it was pretty cool. And so I did it for

[00:05:47] Tullio

Years and basically I was  self trained  graphic designer.

[00:05:51] Tullio

But then man made bigger and stronger. Passion was about theOcean.

[00:05:55] Tullio

And that’s what led me into becoming  a Marine biologist.

[00:05:58] Tullio

And I sort of thought about graphic design

[00:06:01] Tullio

as a plan  B career. If my science career would work out, I

[00:06:05] Tullio

would always be  a graphic designer.

[00:06:07] Tullio

And I thought the

[00:06:09] Tullio

two things are separate parts, but for many  many Years. And until they met, again, doing my PhD,  which was what brought me here to Australia. I did the University of Adelaide.

[00:06:22] Tullio

And  that’s when I realised that science really needs design and communication science  sciences, this massive communication problem. We’ve got these Great

[00:06:32] Tullio


[00:06:34] Tullio

researchers are often not the best people to tell the stories.

[00:06:38] Tullio

They’re trained  to be researchers. They’re not trained to be storytellers. And also they’re not  trained in visual media.

[00:06:45] Tullio

So there’s  a lot of opportunity to apply

[00:06:48] Tullio

the  skills of design and storytelling to science  And that’s exactly what I did. So I started with my own research at some point,  I finally had my first Peer reviewed

[00:06:59] Tullio

paper accepted for publication because of  course, very exciting.

[00:07:03] Tullio

But as the excitement faded away  I realized

[00:07:06] Tullio

OK here we’ve got this 10 pages long. Peer reviewed scientific paper

[00:07:11] Tullio

is  written for experts really heavy will have really complicated jargon. Let’s be  honest, who’s going to read this thing?

[00:07:20] Tullio

Maybe a dozen experts out there in my field,  and that’s it. That’s the reality of most research papers. And

[00:07:28] Tullio

for the most,  nothing is done to tell those stories beyond

[00:07:33] Tullio

the academic,academia.

[00:07:35] Tullio

And I wasn’t happy with that because my research was about the effect of  climate change on fish.

[00:07:40] Tullio

So I fell, well,

[00:07:42] Tullio

everyone should know that as many if you just like to

[00:07:44] Tullio

eat fish or to look at them  when snorkeling

[00:07:49] Tullio

the results were quite concerning. So I found that story

[00:07:52] Tullio

should  have gotten out to  a broader audience.

[00:07:55] Tullio

And so that

[00:07:55] Tullio

pushed me to try new things. And I learned  a lot about storytelling applied to science and

[00:08:02] Tullio

it pushed me to try something new  which was video animation.

[00:08:06] Tullio

I’m not an animator, I was never trained as an animator  but I have tried. I started with the easy stuff

[00:08:12] Tullio

with the whiteboard animations that  those are within reach to most

[00:08:16] Tullio

people, even if you’re not a designer,  you can make one of those. The software is actually quite easy to use.

[00:08:22] Tullio

And so

[00:08:23] Tullio

I  presented

[00:08:24] Tullio

my research in a way that didn’t feel like

[00:08:27] Tullio

a lecture

[00:08:29] Tullio

that will bore everyone,

[00:08:31] Tullio

but I presented it in a way that felt like  a story. And so I was telling the story of this

[00:08:37] Tullio

baby fish that gets lost in the  Ocean and adds my Italian accent. And the way I say baby fish and people love me.

[00:08:45] Tullio

And so I put that video out there without really knowing what to expect. And I

[00:08:49] Tullio

submitted it to  a few competitions that invited researchers to

[00:08:54] Tullio

exactly this to tell  their story of  the research in three minutes using video

[00:09:01] Tullio

and video one won three

[00:09:03] Tullio

Awards in the matter and

[00:09:05] Tullio

in one year and blew me away. But the best part is that it  reached thousands. So all of  a sudden

[00:09:12] Tullio

I went from being

[00:09:14] Tullio

completely unknown and forgotten

[00:09:16] Tullio

in my office at

[00:09:17] Tullio


[00:09:19] Tullio

thousands of people know about what I’m doing

[00:09:21] Tullio

all around the World which blew me  away.

[00:09:23] Tullio

And it really hit me when I got this email from  a stranger

[00:09:28] Tullio

saying I watched your video.  I finally

[00:09:30] Tullio

understand what the problem is  with this thing called Ocean acidification. Thank you for doing what you’re doing.

[00:09:38] Josh

That’s right. And that

[00:09:38] Tullio

hit me because I realized,  I think up until now nobody ever told me thank you for doing the research on the

[00:09:45] Tullio

and that really highlighted

[00:09:48] Tullio

the importance of how researchers are

[00:09:51] Tullio

doing that

[00:09:51] Tullio

extra  bit of work to make our research accessible and understandable to everyone

[00:09:58] Tullio

and  the world is not just made by climate change deniers that will attack you.

[00:10:03] Tullio

They are  nice people out there that will show signs of gratitude if we researchers do that  excellent bit of

[00:10:10] Tullio

work to make it more accessible.

[00:10:12] Tullio

So it was

[00:10:13] Tullio

really rewarding.  Really  a beautiful experience and really that

[00:10:19] Tullio

set the new trajectory of my life.  Because  at

[00:10:22] Tullio

the same time,

[00:10:24] Tullio

my interest in pursuing an academic career faded away

[00:10:29] Tullio

and instead started  considering science communication

[00:10:32] Tullio

as my new career.

[00:10:34] Tullio

And so I started on my own,  initially as a freelancer, but

[00:10:39] Tullio

soon enough,  I got lucky to get into the

[00:10:42] Tullio

thing club business incubator.

[00:10:45] Tullio

And that’s  a place for startups. So they taught me to think

[00:10:48] Tullio

like  a business owner and not like  a freelancer.

[00:10:52] Tullio

And that was really useful

[00:10:53] Tullio

because this is the beginning I was in the  mindset of building a team.

[00:10:58] Tullio

And so I initially got  a couple of

[00:11:00] Tullio

interns the straight out from our school and started helping me do more  than I could do on my own.

[00:11:07] Tullio

And then eventually

[00:11:09] Tullio

we put some stuff out and then we  got our first paying clients that felt amazing.

[00:11:13] Tullio

My somebody out there is willing to  pay for this. I can’t believe it.

[00:11:18] Tullio

And then you know,

[00:11:19] Tullio

things started to fall into place little by little.

[00:11:23] Tullio


[00:11:23] Tullio

course  the first

[00:11:24] Tullio

couple of Years were really tough because there were  very few clients and  a lot of time doing nothing in between.

[00:11:32] Tullio

But I think it’s a  necessary phase,  because then if you stick with it, eventually,

[00:11:39] Tullio

if it’s a good idea and

[00:11:40] Tullio

there is  a need,  things will fall into place and that’s what happened. So now where we started in  twenty seventeen. And now I’m very,

[00:11:51] Tullio

very lucky to say that we have clients in the whole world. Well,

[00:11:55] Tullio

on six continents  We’re really growing strongly and team is  growing now where we’re four

[00:12:04] Tullio

full time people working in the business and  a number of

[00:12:09] Tullio

freelancers that help us with various things like voiceovers, sound  design,  et cetera.

[00:12:15] Josh

That’s incredible. That’s really cool to hear how

[00:12:18] Josh

it’s grown and

[00:12:20] Josh

how the weird and wonderful combo of Marine biology science and

[00:12:24] Josh

graphic design have  come together.

[00:12:27] Tullio

Yeah, look, I could,

[00:12:28] Tullio

I could have never pictured it until it happened yet.  At some point it just makes  sense. And you know, when people would say one day, you connect the dots  and that’s

[00:12:36] Josh

exactly,  that’s what happened.

[00:12:40] Tullio

I could not predict.

[00:12:41] Josh

You mentioned something just

[00:12:43] Josh

kind of  before when you’re describing how

[00:12:46] Josh

some people in science and stem

[00:12:49] Josh

were not good at

[00:12:50] Josh

storytelling to get  their research across to  a wider audience. And I think it’s in some ways the exact same, but the inverse,where

[00:12:58] Josh

some people are good with language or good at telling stories.

[00:13:02] Josh

But they’re  not as good at comprehending stats and not as complex ideas behind science. And so  it goes both ways, I think.

[00:13:10] Tullio

Yeah, and how different

[00:13:12] Tullio

and I think that there’s  a lot of scope with collaboration between the sciences and the arts.

[00:13:18] Josh

I think having  someone like you who is able to do both is, is quite

[00:13:21] Josh

unique, I think.

[00:13:24] Tullio

Yeah  I’m very much  a bridge between these two worlds. That normally rarely interact with each other.

[00:13:32] Tullio

But in my team,

[00:13:33] Tullio

I have this rule that we have

[00:13:36] Tullio

two types of people. The science

[00:13:37] Tullio

communicators which  all have PhDs,  because they need to be experts in

[00:13:42] Tullio

different fields and understand the science.  Deep learning, the Deep level

[00:13:47] Tullio

as an insider,

[00:13:49] Tullio

and then we put them to work side by side with artists

[00:13:52] Tullio

that don’t need to be  excited about science because they have the science communicator. They’re

[00:13:57] Tullio

breaking  it down for them,

[00:13:59] Tullio


[00:13:59] Tullio

everything understandable.  And so the artist can focus on what they’re best  at, which is to make things look amazing.

[00:14:06] Josh

Yeah, that’s very cool.  What would  a typical day for you look like now that it’s a big otane that has grown  that you’ve got clients all over the world?

[00:14:16] Tullio

Well it,

[00:14:17] Tullio

it changed definitely. Now that the team is bigger

[00:14:20] Tullio

a lot of my time is spent managing the team in

[00:14:26] Tullio

very much  remotely because

[00:14:29] Tullio

yeah,  I haven’t seen my team since May.

[00:14:32] Tullio

So we will do everything remotely  which with current technology is actually not much of  a problem.  And everything we offer is digital service. So we can, you know,  deliver anywhere in the world with

[00:14:46] Tullio

just over Dropbox which is yeah.  Which really is  that is cool.

[00:14:50] Tullio

We don’t do  live action filming of any kind. We don’t own  a single camera.

[00:14:57] Tullio

And so we can work with people anywhere on this planet and

[00:15:01] Tullio

that’s  a big advantage.

[00:15:03] Tullio

And so my day

[00:15:05] Tullio

it’s  a lot of

[00:15:07] Tullio

meeting with clients hearing what their communication  problems are  what the,

[00:15:13] Tullio

what message is trying to get across.

[00:15:15] Tullio

And then my favorite part is very,  is that process of

[00:15:20] Tullio

having that initial chat with the researcher. Usually they  dump  everything they’ve got in their head on me is like, oh my God,

[00:15:28] Tullio

it’s like this

[00:15:29] Tullio

massive spaghetti bowl where you don’t know where to start.

[00:15:33] Tullio

And then  my job is

[00:15:35] Tullio

to ask the right questions to tease apart the story.

[00:15:39] Tullio

So this is always  messy, but then

[00:15:42] Tullio

because I know which pieces I need to put together the story,

[00:15:45] Tullio

eventually we get there.

[00:15:47] Tullio

And that’s  a really fun process to do with the research.

[00:15:50] Tullio

And it’s rewarding when at the end  they say,

[00:15:53] Tullio

yeah, that’s the story.

[00:15:55] Tullio

Why didn’t I think about it like this before.

[00:15:58] Josh

OK,  I’ve got a pretty silly analogy here  but it

[00:16:00] Josh

just popped into my head as you were describing that process.  Because I did  this earlier with my two little kids,  not long before we started chatting.

[00:16:08] Josh

It’s like  a puzzle.

[00:16:09] Josh

When you tip it out of the box,  half the pieces are upside down,  they’re all over here and there’s  a big mess. You got to sort them out on the corner pieces. Line them all up  together and eventually it Comes. Comes together,

[00:16:21] Josh

picture. Perfect.

[00:16:22] Tullio

Exactly,  but the thing is that for research,  it is very useful to

[00:16:28] Tullio

have the

[00:16:28] Tullio

help of an external person is that not familiar

[00:16:31] Tullio

with  this specific project?

[00:16:33] Tullio

Because in a way,  from the outside  we’re better positioned at telling that story to somebody that hasn’t

[00:16:40] Tullio

heard about  it before.

[00:16:42] Tullio

When you’re the researcher, you’re immersed

[00:16:44] Tullio

in that research on  a daily basis and you lose the bigger picture perspective. Yep.

[00:16:50] Tullio

I remember this was  really obvious.

[00:16:53] Tullio

Years ago when I was teaching

[00:16:55] Tullio

graduate students

[00:16:57] Tullio

story at face  communication and one of them said above

[00:17:01] Tullio

all I do every day is writing code for  satellites. Nobody cares. And I’m like,  OK if you say it that way.

[00:17:09] Tullio

I agree.

[00:17:11] Tullio

But let me ask you something.

[00:17:13] Tullio

What do those  satellites do

[00:17:15] Tullio

that affect the sky?

[00:17:17] Tullio

And maybe they do something useful.

[00:17:20] Tullio

Well  I guess if there is funding for your research, they do something useful, right?  They would

[00:17:24] Tullio

pay you to just write code for the sake of writing code.

[00:17:28] Tullio

But that’s the  difference. You know,  when you’re the graduate student and everything you’re doing

[00:17:32] Tullio

all day writing code,  that’s the world, that’s your world, right?

[00:17:35] Tullio

You kind of forget that you’re writing code for  a

[00:17:39] Tullio

bigger purpose

[00:17:41] Tullio

for satellites that will give you, I don’t know, remote sensing  mapping, G.P.S.  or whatever that might be.  And that’s  when you communicate that story. And that’s  where you need to start. You need to start from the bigger picture. Yeah.

[00:17:52] Josh

No  I see what you mean. That makes sense. I like the way you describe that actually.

[00:17:55] Josh

That was

[00:17:57] Josh

as good.  So you mentioned think that not long ago. And that kind of helped  you, you

[00:18:03] Josh

know, switch from a freelancer mindset to  a business owner  and startup mindset. So  for those who don’t know  can you explain what think it is and tell us a bit about that?

[00:18:15] Tullio

Sure, so I think I

[00:18:17] Tullio

think you can call it  a startup incubator or accelerator. The prematch mean the same thing. It’s

[00:18:25] Tullio

the  coworking space

[00:18:27] Tullio

where lots of startups working on completely different

[00:18:30] Tullio


[00:18:32] Tullio

Share the space, share the office space, and then

[00:18:35] Tullio

there’s  a lot more being beyond the office space. There’s  a lot of mentoring

[00:18:39] Tullio

involved. So I think I will find  a group very substantial group. I don’t know,  20 plus

[00:18:45] Tullio


[00:18:46] Tullio

each one with expertise in different fields.

[00:18:48] Tullio

These are maybe people  that have been in business for 30 Years that have funded and sold and funded and  sold

[00:18:55] Tullio

multiple businesses over the wealth of knowledge

[00:18:59] Tullio

that these people will sit  down with you

[00:19:01] Tullio

startup founder for free. No, no,

[00:19:06] Tullio

nothing. You know,  no money exchange involved of any kind and they will just help you

[00:19:11] Tullio


[00:19:12] Tullio

the  waters of being a startup founders, which is quite treacherous.

[00:19:18] Tullio

So it,

[00:19:19] Tullio

for me was really

[00:19:21] Tullio

massive help

[00:19:22] Tullio

and probably the mentor that helped me the most was

[00:19:25] Tullio

a digital marketer.

[00:19:27] Tullio

In the early days who

[00:19:29] Tullio

looked at looked at the first version of  our website  which I made and took it to shreds.

[00:19:37] Tullio

But it was useful because  I learned

[00:19:40] Tullio

what I did wrong and what needed to change.

[00:19:43] Tullio


[00:19:44] Tullio

following his advice and

[00:19:46] Tullio


[00:19:47] Tullio

doing content marketing, which

[00:19:49] Tullio

at the time for me was a new concept.  Now we,  that’s how we get most of our clients

[00:19:55] Tullio

is through content marketing and barebone

[00:19:58] Tullio

having good Google rankings,

[00:20:01] Tullio

for example. Now when you’re somebody in the US searches for  science animations onGoogle,

[00:20:06] Tullio

we’re number three.

[00:20:08] Josh

Wow, that’s

[00:20:10] Tullio

amazing,  which is huge. It’s huge and that’s how

[00:20:13] Tullio

most of our marketing

[00:20:14] Tullio

works essentially.

[00:20:17] Tullio

And so

[00:20:18] Tullio

I owe that to think.

[00:20:21] Tullio

I probably would have  come across that concept  at some point,  but not.

[00:20:26] Tullio

I was lucky that I came across that concept early.  So I started

[00:20:32] Tullio

doing content marketing early on because it’s a slow

[00:20:37] Tullio

process. But once it kicks in  it really kicks in and

[00:20:40] Tullio

it’s then  a very sustainable type of marketing.

[00:20:44] Josh

And you still involved within the or is that  something that Yeah,

[00:20:50] Tullio

look,  I thought at some point they will tell me it’s time for you to move on  but

[00:20:56] Tullio

apparently they love us. And so

[00:21:00] Tullio

I love the place. I love the  people there,

[00:21:03] Tullio

shout out the kind that is in the team.

[00:21:06] Tullio

They’re all Great and always helpful.

[00:21:09] Tullio

And  nice people. So

[00:21:11] Tullio

yeah we,  we love the space they love us.

[00:21:15] Tullio

So far there is no pressure to move on them.  Although we’ve seen, you know  it’s very much and

[00:21:21] Tullio

it’s very different for different start ups. Some  grow Super  rapidly, like a tech company might be the

[00:21:29] Tullio

January,  a team of two. And then by the end of the year, your team of 15

[00:21:35] Tullio

because you got  a lot of funding, all of a sudden you need to scale really quickly.

[00:21:41] Tullio

Then of course  those people will outgrow

[00:21:43] Tullio

the space very rapidly, but we’re not  a tech company.

[00:21:46] Tullio

We offer a service for the most part.

[00:21:49] Tullio


[00:21:49] Tullio

it’s  a bit different.

[00:21:52] Tullio

So we grow, but not as fast as

[00:21:54] Tullio

a company would.

[00:21:56] Josh

Now I’ve had lots of good stories from,  from fan club.  Stuff my head  I’m thinking

[00:22:03] Josh

you may know Sean grealy.

[00:22:05] Tullio

Yeah  of course. And

[00:22:08] Josh

Jordan Gruber,  they  had been young achiever Awards alumni as well.

[00:22:15] Josh

And Tom welspun from if  he was part of the club as well. Maybe not the

[00:22:19] Tullio

rings the bell. Yes.

[00:22:21] Josh

But as you said  they all said the same thing. It’s  a wonderful community and

[00:22:25] Josh

it’s Great that things like that

[00:22:26] Josh

exist to give people  a hand

[00:22:29] Josh

to have sensational ideas and just help them

[00:22:32] Josh

formulate that into  operational businesses. It’s fantastic

[00:22:37] Tullio

that it’s

[00:22:38] Tullio

I think

[00:22:40] Tullio

it was the support structure that I really needed

[00:22:43] Tullio

early on. So  it was really good that I could find it and

[00:22:49] Tullio

I could access it. Yeah.

[00:22:52] Josh

And so do you have plans to return to Adelaide at some point?

[00:22:57] Tullio

Yeah, I

[00:22:57] Tullio

was scheduled to return to Adelaide today

[00:23:02] Tullio

for  a yes.

[00:23:03] Josh

Today is going to be cancelled.

[00:23:06] Josh

Yeah,  so your flight got cancelled. OK,

[00:23:10] Tullio

so I decided to cancel the flight because I had to talk to you. I wish I could  say that, but you

[00:23:19] Tullio

know  their flight got cancelled and

[00:23:23] Tullio

they said our next unavailable is in  January 20, 20 to that’s

[00:23:30] Tullio

expected some delays,  but in the order of weeks,

[00:23:35] Tullio


[00:23:35] Tullio

months that really threw me off.  That said is not the end of the world  because as I said earlier  I can work remotely. I’ve been doing it

[00:23:47] Tullio

for many months every year

[00:23:49] Tullio

because I’m  a dual citizen of Italy and Australia. I go back and forth pretty much

[00:23:53] Tullio

yearly  between Europe and Australia. So I’m used to that is not a

[00:23:58] Tullio

massive issue,

[00:24:00] Tullio

but at the same time, you know,

[00:24:02] Tullio

looking after the house God and

[00:24:05] Tullio

car, you know,  that sort of stuff is it

[00:24:08] Tullio

worries me.

[00:24:09] Tullio

But one day I had,  I woke up at night thinking about

[00:24:13] Tullio

as my car stolen

[00:24:18] Tullio

Does the guy look like a jungle and that sort of stuff.  But you know,  I knew when I left Australia

[00:24:26] Tullio

in May that there will be trouble getting back in.

[00:24:31] Tullio

I  just didn’t expect the delays to be should big

[00:24:33] Tullio

and this very much has to do with

[00:24:37] Tullio

the reduced spots in hotel quarantining that were

[00:24:39] Tullio

introduced since the Deltaoutbreak.

[00:24:42] Tullio

Yeah,  hopefully that will go back to where it was very soon.

[00:24:47] Tullio

But as of right now,  really

[00:24:50] Tullio

terrible time to try to

[00:24:51] Tullio

go back to Australia,

[00:24:53] Josh

even if it is that the main reason that the limited hotel quarantine spots.

[00:24:58] Tullio

Yeah,  that’s the that’s the bottleneck. Yeah.

[00:25:02] Tullio

It’s not the airlines you. Yeah. The  airlines will be more than happy to take people back.

[00:25:06] Tullio

Is their business  right.

[00:25:09] Tullio

Is the government that tells them today you can disembark only  20 people in  Adelaide. So they need to fly an empty flight for the most part and leave.

[00:25:21] Tullio

Whoever else that

[00:25:23] Tullio

booked the

[00:25:23] Tullio

ticket with them,  they have to leave them at home.

[00:25:28] Tullio

It must be really frustrating for our airline to  deal with Australia right now.

[00:25:32] Josh

Yeah, I think so. And

[00:25:35] Josh

yeah  tough times. Sorry to hear that.

[00:25:38] Josh

Hopefully you’re not stranded too much. You’ve got  somewhere to stay and

[00:25:41] Tullio

Yeah, yeah, I’ve got somewhere to stay. So as I said  it’s not the end of

[00:25:45] Tullio

the world  but I’m sure there’s lots of people out there way worse situation than myself.

[00:25:50] Josh

Yeah.  I couldn’t really complain too much. Now you’re not complaining Tullio.

[00:25:56] Josh

At the  top of the podcast, I did hint that there was a cool connection  a really nice connection between yourself.  The young achiever was and I guess

[00:26:05] Josh

myself, I used to

[00:26:06] Josh

manage the younger Awards in South Australia,

[00:26:09] Josh

myself. And I love that that program very deeply and

[00:26:14] Josh

I believe  that  person’s day with you and I first noticed this person and you

[00:26:18] Josh

had  a connection when I was looking at before we always look up just double check your  bio and the photos we have  a photos of all the people doing that now. Awards on file and things like that.

[00:26:31] Josh

And,  and does like hang on, that’s Dr. Catarina Richter

[00:26:35] Josh

in  a couple of the photos with you and I’m thinking and wonder how

[00:26:39] Josh

Tullio knows that  because she was a finalist in twenty, sixteen and seventeen,  and the young achiever Awards. And

[00:26:45] Josh

then she’s there with you now

[00:26:48] Tullio

with me now and  we’ll get married next year.

[00:26:50] Josh

Wow  that’s really cool. So I was blown away when you told me that to start before we  hit record. That’s really amazing. And congratulations to you both.

[00:26:59] Tullio

Thank you.

[00:27:00] Josh

Have  you got concrete plans or is it too hard just to plan for these things at the  moment?

[00:27:03] Tullio

No, no we, we have plans.

[00:27:06] Tullio

I mean,  we’re betting on borders being

[00:27:08] Tullio

open by

[00:27:10] Tullio

the next European summer. So

[00:27:13] Tullio

next Australian winter.

[00:27:15] Tullio

And we will get married in Germany and also have  a party in Italy.

[00:27:21] Tullio

Of course capturing is German and Italian. Yes.

[00:27:24] Tullio

So we’ll try to,

[00:27:26] Tullio

to do it

[00:27:27] Tullio

in both places then then later, probably also a

[00:27:30] Tullio

little party in Australia,but

[00:27:32] Tullio

I have too much to plan right now

[00:27:34] Tullio

and we’re just focusing on the German and  Italian word for that.

[00:27:38] Josh

Well  I think that sounds like the best wedding of all time. A party in three different  countries.

[00:27:42] Tullio

And yeah, we  we love to party organization.

[00:27:47] Josh

That’s fantastic. Not very happy for you too. It was  really cool to hear that connection. And just Katerina,

[00:27:54] Josh

you’ve got two scientists together. Does she get involved and make your science at  all? Or is that just completely separate?

[00:28:01] Tullio


[00:28:02] Tullio

funnily enough,  the first

[00:28:05] Tullio

time I met Katerina was the very

[00:28:08] Tullio

nerdy book launch.

[00:28:11] Tullio

And in our first conversation

[00:28:15] Tullio

struck her how switched  on with Time’s communication really struck me.

[00:28:21] Tullio

And initially I thought

[00:28:23] Tullio

I need to  get this woman involved in my team.

[00:28:29] Tullio

You know,  initially she was

[00:28:32] Tullio

waiting to hear back from  a funding opportunity she was

[00:28:36] Tullio

going after.

[00:28:37] Tullio

And she was  a bit unsure about her future, so she considered it, we talked about it,  but then eventually she got funding for research. So she,

[00:28:46] Tullio

she stayed in academia.

[00:28:49] Tullio

But then

[00:28:50] Tullio

things took  a different turn and

[00:28:52] Tullio

we started dating. And here’s where we are today.

[00:28:56] Josh

What  a funny story you trying to recruit?

[00:28:59] Josh

Yeah, I ended up dating that.

[00:29:01] Tullio

Yeah  the problem is that I was trying to recruit with the very force that I found the  victim. I couldn’t offer much.

[00:29:09] Josh

It wasn’t impressed.

[00:29:10] Tullio

She was very impressed.

[00:29:14] Tullio

But luckily

[00:29:17] Tullio

She apparently got impressed by  something  else in me other than you know,  the potential job.

[00:29:25] Tullio

Yeah. And so here’s where we are.

[00:29:28] Tullio

And yeah,  she’s very much involved in any major science. I call her my brand ambassador.

[00:29:36] Tullio

Yeah, because

[00:29:38] Tullio

she actually goes around with my business cards.

[00:29:41] Josh

Yes  she would. Well, I know for  a fact that she’s very passionate about science communication as well. And for  those who aren’t

[00:29:48] Josh

familiar with the Adelaide science scene and

[00:29:51] Josh

doctor Academy  director  I believe you can correct me if I’m wrong. She organized many of the

[00:29:57] Josh

events in  Adelaide about communicating science and I think it was like science at the pub. If  I’m remembering correctly and  it was  a point of science. Thank you.

[00:30:07] Tullio

She still think last year she was  the coordinator for South Australia and she,

[00:30:14] Tullio

she did that for many Years.

[00:30:16] Tullio

Yeah. She actually invited me to  give  a presentation there

[00:30:21] Tullio

that two Years ago.

[00:30:23] Tullio

Just over two Years ago,

[00:30:25] Tullio

and we had  a lot of fun because

[00:30:26] Tullio

I did give  a presentation about bioluminescence and

[00:30:30] Tullio

the science of bioluminescence in theOcean.

[00:30:32] Tullio

And she knew

[00:30:36] Tullio

a microbiologist who had bioluminescent bacteria

[00:30:42] Tullio

in the lab.

[00:30:43] Tullio

So we brought into the room flasks containing bioluminescent  bacteria

[00:30:50] Tullio

living ones.  We switched off the light  we put these things in people’s hands and we told them,

[00:30:55] Tullio

OK,  well the flask

[00:30:57] Tullio

and the whole thing lit up. Really.

[00:31:00] Tullio

If people were mind blowing  it was the best.

[00:31:03] Tullio

I’ve ever had in any presentation,  it was so much

[00:31:06] Tullio

fun. People were blown away. Absolutely

[00:31:10] Tullio

not even really cool.

[00:31:11] Tullio

It was  the coolest and it’s one of my favorite topics. And one of the reasons why I became  a Marine biologist is because I was,  I fell in love with the phenomenon of bioluminescence

[00:31:22] Tullio

which I witnessed

[00:31:23] Tullio

when I was 15 and I was learning how to scuba dive.

[00:31:27] Tullio

I saw  bioluminescence while scuba diving back then, and it was like, wow,  this is the most incredible thing,  is like swimming in like

[00:31:36] Tullio

being in the middle of the Milky way

[00:31:39] Tullio

with the ability of  playing with the stars.

[00:31:41] Josh

So you were able to touch it and just to me,

[00:31:44] Tullio

Yeah  I mean it’s,  it’s tiny plankton you can’t even see by the naked eye.

[00:31:49] Tullio

But when you agitate the  water, it glows. Yeah.

[00:31:53] Tullio

So it’s  a bit like

[00:31:54] Tullio

microscopic fireflies swimming around.

[00:31:58] Tullio

You don’t normally see them when  you agitate the water, they lit up,  and that’s when you see them as

[00:32:05] Tullio

honestly one of the most magical things nature canoffer.

[00:32:10] Tullio

And so it’s always been  a big fascination for me. I was very

[00:32:15] Tullio

happy to give  a presentation about it in

[00:32:18] Tullio

doing the science festival,to

[00:32:20] Josh

my knowledge of bioluminescence,  essentially extends to the movie moana.

[00:32:28] Tullio


[00:32:28] Josh

When she uses it  to distract the, the giant crab. So

[00:32:33] Josh


[00:32:35] Tullio

That’s OK,  but I think my first time seeing it was the movie  the beach with the

[00:32:42] Tullio

there’s  a scene

[00:32:43] Tullio

where the narrator DiCaprio and

[00:32:47] Tullio

other kind of the female character  the kiss on the water.

[00:32:50] Tullio

And there’s all these lights glowing around them and that’s  bioluminescence.

[00:32:58] Josh


[00:32:59] Josh

are you into scuba diving and snorkeling and that kind of thing?

[00:33:03] Tullio

Oh, very much so, but I’m  a half fish

[00:33:06] Josh

and where are the best places that you’ve been personally to to dive  will

[00:33:10] Josh

explore underwater. Oh,

[00:33:13] Tullio

there’s many for different reasons

[00:33:18] Tullio


[00:33:18] Tullio

Australia as amazing places.  First of all was one of the

[00:33:22] Tullio

reasons why I love Australia is that the Ocean is  stunning. Not only the Great Barrier Reef  which was

[00:33:29] Tullio

my first ever tropical

[00:33:32] Tullio

coral Reef to

[00:33:33] Tullio

experience which was  a life changing experience. When I was there probably 12,14

[00:33:43] Tullio

12  13 Years ago.

[00:33:45] Tullio

I always like to see it before it starts to get badly damaged

[00:33:50] Tullio

by  hurricanes. For fish and

[00:33:53] Tullio

coral  bleaching and so on.

[00:33:55] Tullio

So I saw it when it was absolutely stunning. It was amazing

[00:33:59] Tullio

Amazing, amazing, amazing.

[00:34:01] Tullio

But also the Salvin Reef  which gets way more

[00:34:05] Tullio


[00:34:06] Tullio

You know the Great thousand Reef which goes from

[00:34:08] Tullio


[00:34:09] Tullio

all the way to New South Wales.

[00:34:12] Tullio

It is amazing the

[00:34:14] Tullio

work when I’m in Adelaide,

[00:34:16] Tullio

there’s so many different places where to do

[00:34:18] Tullio

scuba diving and

[00:34:20] Tullio

is no

[00:34:21] Tullio

less exciting.

[00:34:23] Tullio

It might not be as colourful as a coral Reef, but

[00:34:26] Tullio

it is nonetheless very  very beautiful.

[00:34:30] Tullio

And once you learn to appreciate it and

[00:34:33] Tullio

understand the differences  between a temperate

[00:34:35] Tullio

climate and a tropical climate,

[00:34:38] Tullio


[00:34:39] Tullio

the places that stand out in my

[00:34:41] Tullio

experience. Well, the West Coast of Mexico,  because I found myself

[00:34:46] Tullio

in between

[00:34:48] Tullio

nine whale sharks. Well,

[00:34:51] Tullio

you know whale shark is like the size of  a bus.  Imagine

[00:34:56] Tullio

nine of them because there was  a plankton blooms of the world feeding

[00:34:59] Tullio

feasting on this planet. And

[00:35:03] Tullio


[00:35:03] Tullio

there were  nine of them in the same spot and we just jumped in the water at some point. I had  one on my left  one on my right

[00:35:09] Tullio

and I thought

[00:35:10] Tullio

I can get sandwiched between science.  But the reality  is that they’re very

[00:35:16] Tullio

gentle creatures.  So the sharks and all fish, they have  a perception of what’s around them.

[00:35:23] Tullio

They don’t need to see  yet what’s behind them.  They feel

[00:35:27] Tullio

they can have special

[00:35:30] Tullio

cells on their skin that measure pressure in the  water. And so they can feel if there is something next to them

[00:35:37] Tullio

so that they don’t  hit that thing.

[00:35:38] Tullio

And so it was actually quite amazing to see how even being

[00:35:43] Tullio

just  a metre distant from this massive thing

[00:35:47] Tullio

they never touched me know,

[00:35:48] Tullio

even by accident

[00:35:50] Tullio

they are really

[00:35:51] Tullio

gentle giants.

[00:35:53] Tullio

And another

[00:35:55] Tullio

highlight probably was the Maldives in the Indian Ocean

[00:35:59] Tullio

a lot,  lots of sharks that I remember very

[00:36:02] Tullio

thrilling night dive

[00:36:04] Tullio

with sharks out hunting in  the Reef

[00:36:07] Tullio

and there was so much action and it was

[00:36:11] Tullio

very,  very exciting.

[00:36:13] Josh

Now you say thrilling, that sounds absolutely terrifying to me  but

[00:36:18] Tullio


[00:36:20] Tullio

once you

[00:36:22] Tullio

get to learn sharks  you understand that they’re not all the same

[00:36:25] Tullio


[00:36:26] Tullio

hundreds and hundreds of species  of sharks in the world and only  a handful

[00:36:29] Tullio

that are dangerous to youmans.

[00:36:32] Tullio

For example  when you’re on the

[00:36:34] Tullio

Great Barrier Reef for the most part,  you see

[00:36:37] Tullio

why tip sharks and Reef sharks and those are harmless, really,  they never bothered divers. And so that’s also what was there in the Maldives. So I  knew that I didn’t have to fear with sharks. Just mind their own business.

[00:36:54] Tullio

In South  Australia is a bit different.

[00:36:57] Tullio

When I’m out

[00:36:58] Tullio

diving or snorkeling,  sometimes I get the thought of

[00:37:02] Tullio

meeting a white pointer. And it, it,  it sends a shiver down my back.

[00:37:09] Tullio

But then I

[00:37:10] Tullio

tell myself,  what are the chances so slim?  So

[00:37:14] Tullio

keep going, keep swimming.

[00:37:17] Josh

Not. You’ve got to enjoy yourself.

[00:37:20] Tullio

Yeah  and I love my Passion to the Ocean is bigger than my fear for sharks. Yeah,

[00:37:25] Josh

that’s  a good way to put it

[00:37:26] Tullio

though, so I still do it.

[00:37:29] Tullio

And you know,  I understand

[00:37:31] Tullio

these animals,  even though my point is not that they’re not in many cases that

[00:37:36] Tullio

they have  a really bad rap.

[00:37:38] Tullio

You eat most of the time, even when there’s an encounter between  a man

[00:37:42] Tullio

and one of these sharks.

[00:37:43] Tullio

The just passes by ignores the person

[00:37:47] Tullio

and that’s it.  Nothing happens.

[00:37:49] Tullio

They have to be Super unlucky for the shark  the mistake you for food. So usually what happens is the shark will  have  a test bite

[00:38:00] Tullio

to understand what this thing is  and usually then  the shark leaves.

[00:38:06] Tullio

But the problem is that this test by bias is often

[00:38:09] Tullio

enough to,

[00:38:11] Tullio

you know,

[00:38:11] Tullio

chop your leg off. It’s

[00:38:14] Josh

a pretty hectic,

[00:38:16] Tullio

that’s fine. Yeah. So if,

[00:38:18] Tullio

if you pay attention,

[00:38:21] Tullio

there are no instances of sharks eating humans

[00:38:26] Tullio

that just bites  and then leave.

[00:38:29] Tullio

But is often the bite is dangerous enough to then cause problems.

[00:38:33] Tullio

So they’re not man eaters in any way.

[00:38:36] Tullio

Yeah.  I

[00:38:38] Josh

like that.

[00:38:39] Josh

So this is why we need  science communicators.

[00:38:43] Tullio

I agree.

[00:38:45] Josh

Speaking of science, communication,  the importance of it and

[00:38:50] Josh

you know, it kind of us question the right way,  but I’ll ask it and you can. So you make it more eloquent,  but does it kind of drive you  a little bit bonkers if that better phrase than that when people are spreading  information on social media or even at the

[00:39:10] Josh

pub  wherever it is that climate

[00:39:13] Josh


[00:39:14] Josh

conspiracy theories and that kind of stuff and

[00:39:17] Josh

when you think  the information’s out there just needs to be communicated better to  the general punter.

[00:39:23] Tullio

Yeah. So  he opened  a massive can of worms.

[00:39:28] Tullio

So yes, it drives me crazy when I meet. For example,

[00:39:33] Tullio

climate change deniers that

[00:39:35] Tullio

tries to convince me that it’s all a hoax,

[00:39:38] Tullio

and we’re not the cause of climate change, blah blah blah.  It drives me crazy  but

[00:39:45] Tullio

I also understand that

[00:39:48] Tullio

Even if the instinct will

[00:39:50] Tullio

be all  we need to show them

[00:39:53] Tullio

the real  the science based information and throw facts of them

[00:39:58] Tullio

as  a communicator. I also know that that doesn’t work. Yeah.

[00:40:02] Tullio

When you have somebody  entrenched in a position,

[00:40:06] Tullio

for example,

[00:40:08] Tullio

antifascist which is you know,

[00:40:10] Tullio

current day

[00:40:12] Tullio

during the current day

[00:40:16] Tullio

When somebody is entrenched  in that position. If you throw at them

[00:40:21] Tullio

graphs and evidence and scientific paper  it just bounces back.

[00:40:26] Tullio

It doesn’t stick. So

[00:40:30] Tullio

a much more  personalized and  complicated approach is needed.

[00:40:38] Tullio

So you need to, for example,  the first step is to actually listen to this person  and understand

[00:40:46] Tullio

what thought processes brought them where

[00:40:49] Tullio

they are.

[00:40:50] Tullio

So what is the thing that made  them

[00:40:55] Tullio

Not trust  science?

[00:40:58] Tullio

What is it, was it a Facebook post or was it?  Was it something that happened to their friend or, you

[00:41:04] Tullio

know, there’s always  a story behind it or why people lost trust in the institutions and science.

[00:41:11] Tullio

And  then from there was understand how they got there and understand what they value.  And then you need to work on their values and trying to bring them back

[00:41:24] Tullio

through  that. So an example, let’s say you have a,

[00:41:27] Tullio

an entrenched

[00:41:30] Tullio


[00:41:30] Tullio

a right wing

[00:41:33] Tullio

climate change Denier saying  dealing with climate change is expensive.

[00:41:41] Tullio

It’s not worth it.

[00:41:44] Tullio

What  do these people value,  maybe the value of free market

[00:41:47] Tullio

that lets you know

[00:41:50] Tullio

the thing for them. Everything  has to be free market. The

[00:41:54] Tullio

regulations are evil,

[00:41:57] Tullio

all men they be,  that’s the

[00:41:59] Tullio

starting point for the conversation and maybe the about, you know,  but if we do this now it will cost X.

[00:42:06] Tullio

And we were still trying to actually avoid  the worst of climate change.

[00:42:10] Tullio

While if we

[00:42:11] Tullio

wait and do nothing

[00:42:13] Tullio

in 20 Years  it will cost 10 times as much.

[00:42:17] Tullio


[00:42:18] Tullio

understand free market by the same time  free market

[00:42:22] Tullio

sometimes needs  a

[00:42:23] Tullio

little nudge and some checks and

[00:42:26] Tullio

balances in place

[00:42:28] Tullio


[00:42:29] Tullio

you know,  to do the right thing.

[00:42:31] Tullio

So yeah, it’s a,

[00:42:33] Tullio

it’s complicated

[00:42:35] Tullio

dealing with

[00:42:37] Tullio

situations like climate change deniers or

[00:42:40] Tullio

whatever is complicated it can be done but is not as easy as we would like it to be.  Let’s just throw more facts. Yeah.

[00:42:50] Tullio

It actually is not. That is

[00:42:52] Josh

not  a good point. And it kind of reminds of what you said earlier about content  marketing and your business. You can’t,  you’re

[00:42:59] Josh

putting out lots of different content,  I imagine not just the one content for the one type of target audience. Just as you  said  it’s complicated to

[00:43:08] Josh

communicate with people when you need to get to their level  what are their problems? What are their

[00:43:13] Josh

pain points?  And it sounds like

[00:43:16] Josh

you’re very rational guy. You

[00:43:18] Josh

friend,  your business and the way you communicate with people in the same way,  which is the awesome

[00:43:25] Tullio

Appreciate that.

[00:43:27] Josh

So Tullio, what’s,  what’s next for you?  I know you’re going to get married next year  which is very cool. And that’s about one thing heading back to Adelaide and then  back overseas to get married. But what’s next?  Maybe animate your science

[00:43:41] Josh

and you professionally.

[00:43:43] Tullio

Definitely still

[00:43:45] Tullio

up  until now for the most part, any major science

[00:43:49] Tullio

as being  a service provider. So

[00:43:53] Tullio

let’s say  a researcher Comes to us

[00:43:55] Tullio

and done this research.

[00:43:57] Tullio

And they hire us to

[00:43:59] Tullio

create an  animation that explains that research in two minutes.

[00:44:04] Tullio

That’s been most of our  business

[00:44:07] Tullio

until now, but I also realize that

[00:44:10] Tullio

there’s also  a need

[00:44:12] Tullio

of teaching skills

[00:44:14] Tullio

because you know, we want to help all researchers  not just professors. We also want to help the graduate students,

[00:44:21] Tullio

graduate students more

[00:44:24] Tullio

cash poor and time rich. So it makes more sense that

[00:44:27] Tullio

we  teach them the skills that they have for the rest of their career rather than we do  it for them. So

[00:44:35] Tullio

for Years have been teaching science communication here and  there a few workshops,

[00:44:39] Tullio

but it was more on the side.

[00:44:43] Tullio

Now I want to scale that part of  a

[00:44:45] Tullio

business up and we started doing that doing korona

[00:44:49] Tullio

way,  where I actually

[00:44:51] Tullio

finally got the side of myself to

[00:44:54] Tullio

sit down and record my first  ever online course.

[00:44:58] Tullio

  1. Yep.

[00:45:00] Tullio

So there’s not  a

[00:45:01] Tullio

live presentations of pre-recorded,

[00:45:04] Tullio

and my first one

[00:45:05] Tullio

teaches researchers how to make scientific posters.

[00:45:10] Tullio

The  thing with scientific poll is that every researcher

[00:45:13] Tullio

needs to do them at some point  in their career. Usually during the day. Nobody teaches them how to do them.  And  the result is that

[00:45:22] Tullio

for the most part  they look absolutely terrible

[00:45:25] Tullio

because they are like,

[00:45:27] Tullio

they come across as walls of text. Yeah,

[00:45:30] Josh

I’ve seen some of

[00:45:32] Josh

the Awards nominations over the Years,  so I know what you’re talking about.

[00:45:36] Tullio


[00:45:37] Tullio

for the most part,  they’re really bad. And so one of my

[00:45:41] Tullio

personal battles in this life is to improve

[00:45:45] Tullio

the way scientific posters are made here.

[00:45:49] Tullio

Because they’re really  as they are right now, they don’t work, they put people off, rather than starting  a conversation. The real

[00:45:57] Tullio

purpose of  a scientific poster is to start conversations and networking tool. When you think  about conferences, poster sessions are  a place of exchange of information of meeting new people of networking. If you have  a wall of text people, one

[00:46:13] Tullio

is like, oh, that’s

[00:46:14] Tullio


[00:46:15] Tullio

way too much

[00:46:16] Tullio

right now. I just want to relax and drink  a glass of wine at the end of the day. I’ve been listening to boring presentations  all day.

[00:46:22] Tullio

I don’t want to do more work. So

[00:46:24] Tullio

we need to rethink posters

[00:46:26] Tullio

in  a way

[00:46:27] Tullio

that they don’t put people off. They actually attract people

[00:46:31] Tullio

and start those  conversations so that, that’s one of the things I teach. And I start, I,

[00:46:36] Tullio

you know,  from a live workshop. I turned it into this online course,  which is now starting to

[00:46:42] Tullio

gain momentum.

[00:46:44] Tullio

And just recently,  I got into an agreement with

[00:46:48] Tullio

the University of Adelaide  where they offered these  calls to all graduate students. Wow. At the moment we’ve got about 70 plus

[00:46:57] Tullio

new  students from Adelaide Uni and that they’re going through the course and

[00:47:01] Tullio

feedback  and is coming back really, really positive. But ideally  I want to offer this to more university.

[00:47:09] Tullio

It can be  a global thing because the

[00:47:12] Tullio

big advantage of science that it’s all in English,

[00:47:15] Tullio

English is the language of science  so

[00:47:19] Tullio

almost no language barriers.

[00:47:21] Josh

So I know I never knew that. So conferences  in various countries, they have their conferences largely in English today.

[00:47:30] Tullio

Yes,  yes,  the only

[00:47:32] Tullio

exception to that rule is China and Russia.  They tend to have their own

[00:47:38] Tullio

science ecosystems systems in their respective languages.  Everything else?  Well,

[00:47:47] Josh

I never knew that that’s amazing.

[00:47:49] Tullio

Yeah, so that’s a big advantage for, for,  for

[00:47:53] Tullio

business like us, because we can work with

[00:47:56] Tullio

people globally

[00:47:58] Tullio

without having  a team that speaks in Spanish and German and so on. Yeah. So

[00:48:05] Tullio

the average

[00:48:06] Tullio

scientist globally

[00:48:08] Tullio

can speak English

[00:48:10] Tullio

and can write in English.  Yeah,  it is pretty much a requirement

[00:48:16] Josh

if you want to be a scientist,

[00:48:18] Josh

get some very exciting things on the horizon there with personally and  professionally and  yeah, it’s really, it’s been

[00:48:27] Josh

so eye-opening  this chat just to learn more about it.

[00:48:31] Josh

And I hope  a lot of our listeners have learned some things about it as well. Is there one  question I like saving for last is the inspiration of australian’s podcasts.

[00:48:41] Josh

I  think what you’re doing

[00:48:43] Josh

for your business is quite inspirational.

[00:48:45] Josh

But what is it  that inspires you  Tullio

[00:48:50] Tullio

inspires me. Well.

[00:48:53] Tullio

What I find the  most

[00:48:55] Tullio

inspiring and rewarding is really empowering researchers

[00:49:00] Tullio

to have an impact

[00:49:02] Tullio

to realize the full potential impact.  Because the same way I fell doing my dfl,

[00:49:08] Tullio

the full potential impact of my research was

[00:49:11] Tullio

trapped on  a leash.

[00:49:14] Tullio

What I want to do is to unleash that impact by teaching them the skills  they need to have or doing it for them. In case of videos and graphics,

[00:49:25] Tullio

but it’s about unleashing that impact so that that research

[00:49:29] Tullio

can really flourish and

[00:49:31] Tullio

change the world.

[00:49:33] Josh

That’s fantastic. Well,

[00:49:34] Josh

training young researchers out there,

[00:49:36] Josh

make sure you put  a nomination to the young achiever Awards and do tullius course. And you’ll be  setting

[00:49:44] Tullio

Thank you for the plug, Josh,

[00:49:46] Josh

totally,  if people want to. And if they want to

[00:49:49] Josh

connect with you and animate your science  where would you direct them to go?

[00:49:53] Tullio

Yeah  so they can just go and Google search for any make your science.

[00:50:00] Tullio

We come up  with number one.

[00:50:03] Tullio

Otherwise our EURail is

[00:50:05] Tullio

einem, your dot science  there’s no dot com. Yeah, we go to the dot  dot science domain and email your dot science is our

[00:50:13] Tullio

website and there you can find  everything

[00:50:16] Tullio

from the courses to the services to the blog  which is

[00:50:19] Tullio

100 percent for free.

[00:50:21] Tullio

Awesome. So everything on our

[00:50:24] Tullio

blog is free and

[00:50:26] Tullio

it’s not, you know,

[00:50:29] Tullio

quick blog, the  Deep,  they go Deep and they teach skills.

[00:50:34] Tullio

So I got several people

[00:50:36] Tullio

saying  oh only by reading your blogs on poster design  I was able to change the way I do post.

[00:50:41] Tullio

And I won  a prize. Thank you so much.

[00:50:43] Tullio

That happened multiple times.

[00:50:45] Josh

That’s all.

[00:50:46] Tullio

Even if you  just consume our blog for free, I’ll

[00:50:50] Tullio

be happy. Yeah.

[00:50:51] Josh

Well yeah,

[00:50:52] Josh

I feel like I’m really backing off

[00:50:54] Josh

backing up your words of wanting to change

[00:50:57] Josh

posters and help people communicate by putting out that free content. That’s really  cool. Tullio,  thanks for your time this morning. Appreciate you taking some time out of your day

[00:51:07] Josh

and I hope you get the time for some more espressos. Now. At

[00:51:12] Tullio

a later time,  I try to limit myself to a they,

[00:51:15] Tullio

they’re pretty strong. All right, so

[00:51:18] Tullio

you know,  I found if I had

[00:51:20] Tullio

three or four but they was not so good.

[00:51:24] Tullio

So I scaled back to  two, one in the morning, one after lunch, and that’s,

[00:51:29] Josh

that’s my struggle optimal.

[00:51:31] Josh

That’s my struggle. I’m working from home.

[00:51:33] Josh

So I’m home  all day

[00:51:34] Josh

every day and the lockdown is nowhere to go.

[00:51:36] Josh

And I just love making coffee.  Like actually

[00:51:40] Josh

making it I love as much as the,  the taste. So as of recently making my fourth copy of the day going,  I don’t actually want this copy.

[00:51:47] Tullio

I’ve made it

[00:51:50] Tullio

probably all the struggle,

[00:51:52] Tullio

but it’s the

[00:51:54] Tullio

caffeine  depending on the person can be really powerful. And I realize that the more coffee  I had, the more tired I ended up being

[00:52:06] Tullio

and it was like  a spiral

[00:52:07] Tullio

downward. So that the  time periods where I was drinking for coffee is  a

[00:52:11] Tullio

day where the periods  where I was the most power to the point where people were looking at me and telling  me to you look tired.

[00:52:19] Tullio

Now that I have two coffees a day,

[00:52:22] Tullio

I feel so much better.

[00:52:23] Tullio

So you live in

[00:52:26] Tullio

cutting down on coffee can be good  also for your productivity and overall. I

[00:52:33] Josh

guess the

[00:52:33] Josh

last approach it from Tullio  for the, for the day.

[00:52:37] Tullio

Well, it said by Italian and Italian and usually you know,  we drink a lot of coffee, you

[00:52:44] Josh

know, I’m talking about Yeah,  well thanks again to you. I really appreciate it say hi to Katerina for me as well.  And we’ll have to reach out to her and if you’re going to be stranded  for lack of  a better word for a little while,  then maybe we’ll reach out and get Katerina on the

[00:53:00] Josh

podcast as well.

[00:53:02] Tullio

Absolutely. I  let her know. Thank you so much. Joshua was

[00:53:06] Tullio

really fun to be on this chat with you.

[00:53:09] Josh

Hope you enjoyed that interview. If you liked it or any of our other episodes,  it would be Great if you can write and review inspirational australian’s podcast.  It really helps us out if someone, you know, it’s  a little dose of inspiration. Why not

[00:53:23] Josh

let them know about this podcast?

[00:53:24] Josh

And if you haven’t already, make sure you subscribed,  so that you won’t miss an episode. Join us each week as we talk with ordinary  Australians,  achieving extraordinary things. You

[00:53:35] Josh


[00:53:35] Josh

always head to our website at Awards  Australia dot com slash podcast for more information and details on each guest. Now  before we go, I’d like to thank Annette our producer. Here’s a fun fact,  and that is my mum and our other hosts, Geoff  is my dad. This podcast is brought to you by Awards, Australia,  a family owned business that proudly uncovers the stories of people who make  a difference for others. We can only do this with the support of our corporate and  not for profit partners

[00:54:05] Josh

as they make our Awards programs possible.

[00:54:08] Josh

So do you know  someone making a difference?  If you’d like to recommend someone to be guest on the podcast,  get in touch through our Instagram page, inspirational Australians,  or

[00:54:19] Josh

maybe your business might like to sponsor the podcast

[00:54:22] Josh

or get involved with the  Awards. We run head

[00:54:25] Josh


[00:54:25] Josh

website Awards  Australia dot com for more details until next week. Stay safe

[00:54:31] Josh

and remember together

[00:54:32] Annette

we make  a difference. Thanks for joining us today on inspirational australian’s podcast. We  hope you enjoyed listening and have been inspired

[00:54:42] Annette

by ordinary Australians achieving

[00:54:45] Annette

extraordinary things. So it’s goodbye for another week. Remember together  we make  a difference.